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SportZtars
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CONTEXT
SportZtars is a fitness, recovery, nutrition, and mental health app built around the belief that "EveryBODY is a SportZtar." I was brought on as a Senior Graphic Designer to elevate the app’s interface and visual system while also leading design execution for paid media campaigns across Meta. The product’s core challenge was balancing inclusivity and approachability with performance-driven clarity, ensuring the experience met users at any stage of their health or skill journey without feeling overwhelming or exclusionary.
